I Take The Pledge: Only #ReefFriendly Sunscreens

Our Amazing friends of the Hawai‘i Chapter network, All Good, are asking us to help encourage people to take the pledge. The cornerstone of this campaign is taking the #ReefFriendly sunscreen pledge. The pledge is a simple action with important impacts as participants are asked to share their pledge with their social networks, to support policy efforts to encourage the use of #ReefFriendly sunscreens and to make the personal commitment to use #ReefFriendly sunscreens whenever possible.

Background on this Partnership:

Morro Bay, CA (June 15, 2017)All Good—makers of organic skincare and reef friendly sunscreens— All Good participated in International Surfing Day, Saturday, June 17, at the Oahu Chapter’s annual Beach Cleanup at Diamondhead Lookout in Honolulu from 9:30-11:30am.

All Good representatives teaching volunteers about Reef Safe products at ISD 2017, Diamond Head.


“We are excited to work with All Good, a company dedicated to raising awareness and increasing support for the protection and restoration of fragile reef ecosystems,” said Stuart Coleman, Hawai’i Regional Manager of the Surfrider Foundation. “All Good’s company integrity aligns with Surfrider’s commitment to preserve the natural diversity and ecological integrity of the coastal environment.”

“Every year thousands of tons of chemical sunscreens contribute to the death of coal reefs and threaten sea life,” said All Good’s VP of Sales & Marketing Ryan Rich. “All Good’s partnership with Surfrider Hawai’i reinforces our commitment to serve the people and coral reef populations in Hawai’i. We are stoked to work with these five Surfrider Chapters to educate consumers about reef friendly sunscreens and why they should avoid toxic chemicals found in personal care products.”

ISD Cleanup 2017 Event Sponsor at Diamond Head Lookout

About All Good  

Founded in 2006, All Good offers a collection of all-natural skincare products made from simple plant-based ingredients. From chemical-free zinc sunscreens and sore muscle recovery spray to silky smooth lip balms, lotions and coconut oils, All Good supports an active, healthy lifestyle with their organically grown formulas. Located in Morro Bay, CA, All Good is a B Corporation and member of 1% for the Planet. Dedicated to social and environmental responsibility, AllGood endorses the Campaign for Safe Cosmetics by testing its products on humans rather than animals. Available online and in 3,000+ retailers in the U.S. and Canada including health food stores, outdoor sports shops and high-end gift shops. Learn more about All Good at AllGoodProducts.com and follow on Facebook, Twitter and Instagram.

Surfrider Foundation O‘ahu Chapter Team Volunteers at ISD 2017, Diamond Head